Have you heard of AFFA? No? Me neither, until recently when my friend/ founder of the event, Anastasia Fai who runs her own creative production company, Style & Image, told me in our recent catch up in Sydney.
The Australian Fashion Film Awards (AFFA) is born to recognize, celebrate and reward the passion, creativity, contribution and dedication made to the fashion film genre. AFFA celebrates the fusion of two industries, fashion and film which are seen as more and more intertwined. Anastasia said that she is excited to spotlight Australia on the world map in this rapidly growing genre.
To celebrate the launch of AFFA in Sydney this Tuesday on 15th April 2015 in QT Sydney, they flew Marion Hume, an internationally acclaimed and renowned fashion journalist and now one of AFFA’s judges, all the way from the UK to Sydney to present AFFA and the nominees of AFFA in 2015.
Marion Hume said “As we all live so much of our lives online, sharing favourite fashion content in the form of attention-grabbing moving image is now our normal. A fashion film celebrates and promotes fashion in an attention-grabbing way.”
The AFFA Award Categories for 2015 are:
– Best Australian Fashion Film
– Best Director
– Best Concept
– Best Fashion Styling
– Best Hair and Makeup
– Best Sound Design & Music
– Best Visual Effects
– Best International Film
– People’s Choice Award
The criteria for submission are: the films need to be between 1-9 mins, compelling, have great narrative and most importantly, beautifully styled.
Some of the AFFA 2015 finalists include:
- Lost and Found, The Woolmark Company
- The One That I Want, CHANEL (Directed by Baz Luhrmann, with Gisele Bundchen)
- Power of One, Bazaar Australia (with Miranda Kerr)
- Phoenix Rising, Russh Magazine (with Abbey Lee)
- Carry On, Independent
- The Catalyst 2014, We Are Handsome
- Wild West, Independent
- POP, Article
- Le Fleur Atelier – The Girl in The White Dress, Betty Tran
- Summer Wonder, Country Road (with Gemma Ward)
- Life Through Wool, Country Road, The Woolmark Company (with Isabel Lucas)
Watch the full video sizzle reel of AFFA 2015 finalists here.
The nominated fashion films will now undergo the next stage of the official judging process, being submitted to AFFA’s judges who include:
Graeme Mason – CEO, Screen Australia
Nicole Warne – Celebrity Fashion Blogger of Gary Pepper Girl
Marion Hume – International Fashion Journalist
Prof Ian Bofinger – Executive Dean, Australian Institute of Music
Emma van Haandel – Founder, EVH PR
The winners will then be announced at a Red Carpet event on the 11th May 2015 in Sydney CBD.
Watch this space!
Local Culture Guide 